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Commerce Paris, France- LVMH, Louis Vuitton Moet Hennessy company, is reopening a massive theme park next year (2018) in Paris, France. The multinational company behind the theme park owns and manages some of the biggest fashion icons including Marc Jacobs, Louis Vuitton and Moet et Chandon, Hublot, Bulgari, Fendi, Christian Dior, and Givenchy. Over 70 million dollars will pay for the conversion of the Jardin d’Acclimatation to a theme park.  

The Jardin d’Acclimatation, the 18 hectare and 157-year-old piece of land, in the Bois de Boulogne has been managed by LVMH since 1984.  It’s not a surprise that the Jardin d’Acclimatation is being converted into a theme park since its opening in 1860 the garden was a zoo, then during the siege of Paris many took the animals and the zoo was being stolen from regularly. Some animals were sent to fancy restaurants but the others were taken or being stolen. Then in the 1930’s where the Jardin became a small attraction park with carousels and trampolines that remained there.  

LVMH has currently been working with the company Compagnie des Alpes, a theme park developer company. LVMH and Compagnie des Alpes have decided to create 17 new rides which most will be inspired “steampunk,” rides. These rides will resemble the industrial revolution and items like the Tardis from Doctor Who and other characteristics such as cars and costumes alike to the movie, Mad Mex. These new rides will be based on the popular genre of science fiction mixed with fantasy. Many of the 17 new rides will also be based on the famous French poet, playwright, and novelist Jules Verne. Along with building 17 new rides, this powerful duo decided to renovate 25 existing rides. Some of the renovations that will be worked on include timeless classics from the Jardin’s earliest days such as the stables and an aviary. Other renovations will also be on more famous attractions from years past as well. Including the Musée National des Arts that was built in 1972 and closed in 2005 and a lot more of Paris’s beloved traditional and popular attractions. Since LVMH does have 80 percent stake in the Compagnie des Alpes LVMH should have final say in all arrangements. 

Excited yet? The theme park is hopeful of the success and makes an annual goal of  3 million people. The planned ending date is estimated to be May 1, 2018. With high speculation that the park will be a success many working on the project including, Delphine Pons, head of development at Compagnie des Alpes, hopes it will be ranked the number two spot for theme parks in France. Only after some of the best and most popular like Parisian Disneyland that has an estimated 30 million visitors a year. Look out Parisian Disneyland the Louis Vuitton Theme Park is making its way to number one!