Salvation Army Donations Drop
Across multiple states, the Salvation Army’s Red Kettle Campaign is losing major donations primarily due to the recent snow as well as the late Thanksgiving.
The Western Pennsylvania Salvation Army has been struggling to reach their goal this year. While they were originally aiming for $2.7 million, the campaign is $307,000 behind their last year’s donations. Aliquippa, Allegheny Valley, Beaver Falls, Butler, Greensburg, Huntingdon, Kiski Valley, McKeesport, Monessen and Washington are all behind in donations, and it doesn’t look like they are going to come close to their goal.
“It is important for our donors to understand that our fundraising is segmented,” Salvation Army Major William H. Bode said in a prepared statement. “That means that money raised within that community stays there to support its own residents.”
In Dallas, the donations have dropped $584,000 according to dallasnews.com. Because of this, their budget to help the needy is significantly lower. While money is still being donated, Pat Patey, spokesman for the Dallas-Fort Worth area, said to dallasnews.com, “Unless people in North Texas dig deep to help make up losses, the campaign will probably finish with the same degree of downfall.”
The Hawaii campaign is facing similar issues. This year’s #371,000 pales in comparison to last years nearly $1 million in donations. Additionally, more than 135,000 Hawaii residents received help from the Salvation Army through meals, shelter, Christmas gifts and other services. However, the campaign may not make it to their desired goal.
Despite this, spirits are still high, particularly in Manhattan, where bell ringers have taken to adding a little extra to their normally monotonous bells. Some volunteer offer to sing popular holiday songs, while others perform silly dances to encourage people to donate.
The Red Kettle Campaign is arguably one of the most public and widespread campaigns that the Salvation Army sets up. Normally starting on Thanksgiving, volunteers offer to stand on busy city corners and festive supermarkets to ring bells for most of the day. When shoppers and storekeepers hear the bells, they are drawn toward the red kettle positioned near the bell ringers, where donations can be made to benefit the local area.
However, this year, the time span between Thanksgiving and Christmas Eve, the end date, is particularly short. In addition, the snow and ice storms have made it difficult for volunteers and shoppers alike to brave the cold weather. Other nonprofit organizations are also being hit due to the government shut down in October, which temporarily ended the federal aid given to such organizations.