Lego not able to fill the supply of toys this Christmas

Lego not able to fill the supply of toys this Christmas

This Christmas the popular toy making company, Lego will not be able to meet its high demands.

The Danish company is predicting to run out of “bricks”, not allowing them to create as many toys as hoped in this prime holiday shopping season.

Lego spokesman Roar Trangbaek said, “We will not be able to deliver all of the new orders coming from customers in the remainder of the year in some markets in Europe.” It is not yet sure which countries will be effected.

Lego’s sales grew eighteen percent in the first half of 2015 after a fifteen percent growth in the latter part of 2014. This success is widely contributed to the very popular, The Lego Movie.

However, this growth is also waning on the company’s ability to fill the demands of their new customers as consumers are expected to see a shortage of their colorful bricks. This is due to the fact that before recently they did not have this many orders coming in but with all the success recently, they are being flooded with demands.

“The high demand also puts a strain on our factories around the world,” Lego CFO John Goodwin said in a statement.

They are doing some things to try to help cope with these issues. Some include the expansion of their factories in Mexico, Hungary, and Denmark but those expansions will not be complete until 2020.

In 2014 the business became the largest toy making company in the world in terms of profit and growth. The former largest toy making company was Lego’s rival, Mattel. Last year the company produced 60 billion Lego pieces across Europe, the Americas, and Asia.

It employs around 12,000 people and is still owned by the founding-family, Kirk Kristiansen who founded it in 1932.

Recently Lego created a plan to “Go Green” with a $150 million investment over the next fifteen years to begin using eco-friendly materials in their toys, factories, and packaging styles.